Not Just Dance

Dance Studio Website

Project Details

Client: Not Just Dance
Industry: Arts, Theater, Education
Technology: WordPress, Web Design

Project Feature

Not Just Dance is a dance studio in Clermont, FL. They were looking for an updated site that would allow them to make announcements to their students, post class schedules and special events and highlight some of their shows and recitals.

Project Description

We decided to use WordPress for their new site since it had all of the features they were looking for and we were able to go live with their new site quickly.

The front page highlights the achievements of the dancers with links to the curriculum and event schedules.

A large part of their summer business is hosting dance camps. We implemented a custom page that listed the summer camp schedule with links to a form to get more information. The form allowed the parent or student to identify which camp they were interested in allowing the instructor to more easily obtain a quick estimate of the number of students.

We also performed some Search Engine Optimization (SEO) for the site and were able to greatly improve the traffic from search engines such as Google, Yahoo and Bing. We were able to identify important keywords and rank highly on all search engines for those keywords.


  • Email subscription form to allow parents and students to be notified of news and events
  • News and Announcements section where instructors can notify visitors of dance studio happenings
  • Custom forms for summer camp signups and orders for performance videos
  • Photo Gallery
  • Full calendar of classes and events
  • Map to studio


We developed this site in WordPress. WordPress offers many advantages over standard HTML-based websites, including:

  • Content is easily added to the site in the form of posts and pages.
  • An online editor is included and no programming or HTML knowledge is required.
  • WordPress is SEO friendly. Appropriate meta tags and descriptions are added to the site automatically and major search engines are notified when new content is added.
  • Thousands of plugins are available in order to extend its functionality.
  • The style of the site can be changed to fit changing needs without a complete re-engineering of the site.
  • WordPress is a secure platform that has controls in place to prevent unauthorized access.
  • Additional features can be added such as video content and interactive web forms.

Interested in Working with Us?

We had Tervo Systems redesign our website at Not Just Dance and had no idea the impact it would have. Having the ability to connect with our current and prospective clients has been amazing. We have seen a significant increase in our online traffic and most importantly, in our enrollment.

Jon D

Not Just Dance